Senior UX/UI Design Engineer focused on driving high impact user engagement across enterprise web, mobile, tablet, and voice-driven platforms, specializing in atomic design systems and human-AI interactions.
University of Tehran
User Experience Design Immersive (UXDI)
General Assembly
Diploma in
Interior Design
Institute of Technology Development of Canada (ITD Canada)
Senior UX/UI Engineer - United Health Group | 01/2023 to 6/2026
Generative AI Standards: Pioneered AI-driven product features by architecting Phase 1 & 2 Generative AI Summary Design Standards. Designed prompt-response UI frameworks that simplified dense clinical data, directly affecting 7,000 daily active users.
Agentic Onboarding: Spearheaded the research and conceptualization of dynamic, conversational onboarding models. Clarified task orchestration and personalization timing, which reduced onboarding user friction by 80% and sped up time-to-value for clinical workflows.
AI Leadership & Operations: Co-led a two-day cross-functional AI workshop to define human-in-the-loop interaction standards. Translated workshop outcomes into an actionable AI design library and established enterprise AI design principles.
Voice-Driven AI Interactions: Designed intuitive AI voice-control interfaces for clinical applications. Leveraged Natural Language Processing (NLP) to enable hands-free navigation and seamless data entry, which reduced cognitive load for users and improved overall health equity accessibility.
Design Systems & Developer Handoff: Architected and scaled the centralized Abyss Figma design system. Leveraged advanced component properties, structured annotations, and Dev Mode to ensure absolute accessibility compliance and reduced developer clarification cycles by 30%.
Mentorship: Scaled internal design operations by training and mentoring four junior designers (Sakshi, Nadeem, Nitin, Monika) and successfully leading the cross-functional Jarvis Redesign Alignment project.
Product Designer / Resercher - eBay | 05/2022 to 6/2023
Product Discovery & Optimization: Driven product discovery and data-driven UI enhancements for a massive global e-commerce ecosystem, balancing complex technical feasibility with seamless customer needs.
High-Impact Enhancements: Collaborated closely with executives, researchers, and engineers to overhaul the "making an offer" experience,translating qualitative and quantitative research into high-fidelity interactive prototypes.
UI/UX Designer/Consultant - Self-Employed | 06/2020 to 04/2022
Predictive UX & Conversational Systems: Architected conversational user flows, smart recommendation interfaces, and guided task frameworks for digital gifting and personal shopping apps; leveraged heuristic evaluation and usability testing to achieve a 92% task-completion rate and reduce checkout drop-off by 24%.
SaaS Architecture & Front-End Prototyping: Led end-to-end UX-UI architecture and engineered interactive prototypes in React, TypeScript, and REST APIs for a SaaS Financial Analytics Dashboard and a dual-sided marketplace (TechTik); validated complex transaction states, accelerated engineering handoff velocity by 3 weeks, and cut onboarding friction by 35%.
Conversion Rate Optimization (CRO) & Systems: Spearheaded mobile and web redesigns focused on visual hierarchy, conversion funnels, and scalable Figma component libraries; delivered a 32% lift in customer acquisition and improved responsive, mobile engagement across cross-platform rollouts.
Product Design Engineer - Cerenade Inc | 12/2016 to 05/2020
Design Specs & Prototyping: Produced detailed design specifications and interactive prototypes outlining component behavior, prioritizing interaction design (IxD), responsive layouts, and WCAG accessibility standards.
Complex Data Workflows: Leveraged advanced layout composition and complex form interface design to transform dense, data-heavy workflows into intuitive, visually compelling user experiences.
Cross-Functional Collaboration: Collaborated cross-functionally with product managers, engineers, and researchers to architect, document, and deliver reusable component patterns utilizing atomic design principles.
Design System Advocacy: Championed design system adoption across the organization, aligning UI/UX solutions with business objectives and demonstrating systemic value to stakeholders.
Human-AI Interaction Design
Generative AI UI Frameworks
Voice User Interface (VUI) Design
Agentic & Conversational Onboarding
Responsible AI (RAI) Ethics
Human-in-the-Loop (HITL) Standards
Customer Journey Mapping
Atomic Design Systems
WCAG & Health Equity Accessibility
Information Architecture (IA)
Wireframing & High-Fidelity Prototyping
Heuristic Evaluation
Cross-Functional Collaboration
AI-Driven Qualitative Synthesis (ChatGPT/Claude)
NLP Sentiment Analysis
Usability Testing
Card Sorting
Microcopy & UX Writing
Prompt Engineering
Figma (Advanced: Auto Layout, Dev Mode, Design Tokens)
Axure RP, Adobe Creative Suite
JIRA, Aha!
HTML5, CSS3, JavaScript
Agile/Scrum Methodologies
M&R UHG Certification
Disability Pro Certification
UX Foundations: Accessibility (WAVE/AXE)
Building Aligned Design Systems
Figma Config & Dev Mode
Health Equity Foundations
LLM and NLP Certification
User Experience Research and Design Specialization (University of Michigan)
Gamification (University of Pennsylvania)
Google IT Support Professional Certification